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Beyond Bánh Mì: This San José Pop-Up Plays With Classics of Vietnamese Cuisine

10/06/2023 | Bay Area, KQED

Our Flavor Profile series looks at how people, some with little or no experience, started successful food businesses during the COVID-19 pandemic.

DuyAn Le and Hieu Le have a habit of diving in feetfirst together. They knew within three days of meeting each other they would marry. “We like to jump in without any plans and figure it out,” said Hieu. “That’s like the theme of us, for sure.”

Chefs to Watch: Five Emerging Bay Area Chefs, Bakers to Put on Your Radar

8/01/2022 | San Jose, Mercury News

What is a rising star? In the food world, it typically means a young chef working his way through the tension-riddled ranks of Michelin-starred kitchens, one tweezered herb at a time. But for this collection of Bay Area chefs and bakers, we sought out emerging talent with promising futures in their own, singular visions of the American dream.

The Couple Digging into Vietnamese Delta Dishes in High Opera Style

5/12/2022 | The Purplelist

Meet DuyAn and Hieu Le, the personalities behind pop-up Het Say, serving regional Vietnamese flavors with theatrical flair.

Top SAN JOSE Restaurants

2/02/2022 | SF CHRONICLE

THE CULINARY SCENE in San Jose has an undeniable gravitational pull, attracting boba apostles, pho followers and injera lovers alike to this jewel of the South Bay.

Three New Ways to Celebrate Tết in the Bay Area

1/28/2022 | KQED

Hết Sẩy Cali, a colorful pop-up at the Rose Garden Farmers Market in San Jose, approaches Lunar New Year as just one part of its founders’ continued practice in honoring the craftsmanship of regional Vietnamese cuisine—always with plenty of verve and style. 

 

San Jose Pop-up Restaurant Survives Pandemic

9/24/21 | SAN JOSE OFFICE OF ECONOMIC DEVELOPMENT

Hết Sẩy means "awesome" in Vietnamese, and is the brainchild of a young couple whose plans to open a restaurant in 2020 was stopped by COVID. Their flexible and innovative solution is bringing deeply satisfying Mekong Delta/San Jose flavors to events and farmer's markets as well as pick-up from their San Jose commercial kitchen.

Click the video on the left to view.

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fEAST On The First 2021

8/1/2021 | VEGGIELUTION

Catering for Veggielution’s fEAST Fundraiser!

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Top Peninsula And South Bay Restaurants

8/14/2021 | SF CHRONICLE

The best food to eat in one of the Bay Area’s most thrilling dining areas whether it’s tacos or chaat.

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Top Vietnamese Restaurants In The Bay Area

5/2/21 | SF CHRONICLE

These are the best restaurants serving well-known Vietnamese classics and hard-to-find regional specialities

Summer 2021 Top 25 Restaurants - Where To Eat In The Bay Area

9/20/2021 | SF CHRONICLE

Summertime in the Bay Area means camping, alfresco dining, cocktail slushies and that one week of brain-melting heat that we all hate…

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The South Bay’s Most Exciting Pop-up is Reinventing Vietnamese Food In California

2/19/2020 | THE SIX FIFTY

Meet the inventive young couple behind Hết Sẩy, a delicious, modern take on Mekong Delta flavors in East San Jose…

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Vietnamese Pop-Up Kitchen Het Say Rewards Those Who Seek It Out

1/29/21 | SANJOSE.COM

Even by the somewhat ephemeral nature of the pop-up kitchen, Het Say can prove especially elusive. However, those who seek out the work of husband-wife duo Duyan and Hieu Le will be rewarded with a menu that combines seasonal California ingredients with flavors plucked straight from the Mekong Delta.

 

Eating At A Modern Vietnamese Restaurant - Pop-Up In San Jose

3/2/2020 | @SHININGYELLOWBOI

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Click the video on the left to view.

 

Flavors Of San José

10/24/2020 | VEGGIELUTION

Flavors of San José is a 4-part series and conversation with local chefs about their food journey in San José.

Click the video on the left to view.

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Hết Sẩy: A Pop-Up Restaurant Exploring Stories Through Food

12/11/2020 | CHOPSTICKSALLEY

Bringing their stories and experiences to their dishes, Hết Sẩy delivers their platter with style…

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How San Jose Became America’s Vietnamese Food Mecca

2/19/2020 | THE SIX FIFTY

For Vietnamese refugees, restaurants provided economic opportunity and community. Today, they offer a delicious case study in regional flavors…

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From Bánh Cuốn To Pandan Waffles, 10 Spots To Get Acquainted With San Jose’s Booming Vietnamese Food Scene

2/19/2020 | THE SIX FIFTY

An introduction to excellent eating in Little Saigon and beyond…